Bonita Hotel opened its first branch in December 2013 at Hung Vuong, District 5, HCMC with just 13 rooms. Founder and CEO of Bonita Hotel ,Mr. Brian Hieu Le, is a financial professional who has previously worked in Australia and China in financial investment institutions where he was in charged of commercial real estates porfolios including love hotels. Realizing that this is a completely unexploited segment in Vietnam, Mr. Hieu brought his knowledge and experience in this field in China to apply to his first Bonita branch. Bonita (in Spanish means "beautiful") hotel in District 5, HCMC was founded and immediately created a big wave in the local society and wowed its customers by its romantic, sexy yet elegant designs, serving the needs to have a romantic, private safe space for couples who cannot afford such precious space in a modern city lifestyle. The following branches quickly opened in consecutive years to meet the demands of customers. Untill now, Bonita Hotel Group has 5 branches in Ho Chi Minh City in central districts such as District 1, 5 and 10 with a modern booking system, customer care and membership mobile app, togather with professional service quality to consolidate its leading position in the love hotel segment in Vietnam. Bonita Hotel takes its slogan "Making Life Better" as its mission to create a culture in which staff always aiming to bring the best experiences for customers after their stressful working hours through understanding and efficient customer services.